Abstract: As Twitter’s growth and hype continue, it seems like everyone is getting in on the act — athletes, actors, politicians, and even educators are joining the virtual conversation. But what happens when that virtual conversation becomes the main event? How should presenters and educators prepare themselves for this reality? And what responsibilities do audience [...]
Just got this email from Bootlegger – it caught my eye for two reasons. First, it uses a Custom FBML tab that displays differently depending on whether or not the visitor is a fan. Second, I really like the way that the display images uses white spacing. Above: The Bootlegger Fan Page if you aren’t [...]
The Google URL Tool is an amazing resource for tracking where your traffic is coming from, and how various marketing strategies are performing. Using the tool, I can input any URL that I will be linking to and then fill in what source, campaign and medium I will be using this link for, and Google [...]
Here are a few definitions from the Google Analytics Glossary that I often refer to: BOUNCE RATE Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. If your bounce rate is significantly higher than 40%, it is a sign that the content [...]
CREATING YOUR FACEBOOK PAGE The first step to creating your Facebook Page is to decide on the name/title of the page. Once you create the page, the title is permanent and cannot be changed. You will want to consider how the title will look a) on the Facebook Page, b) in the newsfeed of fans, [...]
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