Just received a “What’s Brewing” this month type email from Tim Hortons. In the end, it was a pretty weak email because with images turned off, almost nothing came through. If we ignore this and turn the images on, it’s a great single column email template: What I think is worth discussing, is the placement [...]
Just got this email from Bootlegger – it caught my eye for two reasons. First, it uses a Custom FBML tab that displays differently depending on whether or not the visitor is a fan. Second, I really like the way that the display images uses white spacing. Above: The Bootlegger Fan Page if you aren’t [...]
You would think that I have a passion for email, what with how often I drop examples from my inbox into this blog! Here’s another one – nothing much to say, but I wanted to capture the treatment/push to Facebook in the bottom corner. What do you think?
Just noticed this today, the Bud Light Facebook Page is running a contest for fans of their page. If you navigate to the UFC tab of the Bud Light Facebook Page, different content is shown to the user depending on whether they are already a fan or not. Why care? Conversion is going to be [...]