Posts tagged as "ivey"

Posted by Melissa on 27th October 2010

Google URL Tool

The Google URL Tool is an amazing resource for tracking where your traffic is coming from, and how various marketing strategies are performing. Using the tool, I can input any URL that I will be linking to and then fill in what source, campaign and medium I will be using this link for, and Google [...]

Posted by Melissa on 27th October 2010

Google Analytics Terms

Here are a few definitions from the Google Analytics Glossary that I often refer to: BOUNCE RATE Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. If your bounce rate is significantly higher than 40%, it is a sign that the content [...]

Posted by Melissa on 27th October 2010

Tips, Apps & Services for Facebook Page Creation & Management

CREATING YOUR FACEBOOK PAGE The first step to creating your Facebook Page is to decide on the name/title of the page.  Once you create the page, the title is permanent and cannot be changed.  You will want to consider how the title will look a) on the Facebook Page, b) in the newsfeed of fans, [...]

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