Just got this email from Bootlegger – it caught my eye for two reasons. First, it uses a Custom FBML tab that displays differently depending on whether or not the visitor is a fan. Second, I really like the way that the display images uses white spacing. Above: The Bootlegger Fan Page if you aren’t [...]
Received an email campaign from Air Canada today inviting me to “win the world” (aka 6 flights to my preferred destinations). The campaign was stunning visually. Usability was a bit low – almost every field of the entry form was required, more than 15 fields. Also, when it came time to “win the world” I [...]
Yesterday, St. Francis Xavier University launched “Fly Home Free” a contest challenging current students to create Facebook groups titled “I love StFX because … (fill in the blank)” and collect the most members before the final day of the exams (April 24th – 10 days). The contestant with the largest group gets $600 towards travel [...]
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