Posts tagged as "bestpractices"

Posted by Melissa on 16th December 2010

Tim Hortons What’s Brewing: Single Column Pretty Email

Just received a “What’s Brewing” this month type email from Tim Hortons.  In the end, it was a pretty weak email because with images turned off, almost nothing came through. If we ignore this and turn the images on, it’s a great single column email template: What I think is worth discussing, is the placement [...]

Posted by Melissa on 26th November 2010

Faculty Blogging

I’m reading an article by Andrew Careaga called “Why researchers should blog” and thought I would note some of the best points for you. Andrew’s blog starts with the case of Peter Janiszewski, a health sciences researcher, who released one of his publications as a five part blog series and went from unknown to being [...]

Posted by Melissa on 8th November 2010

Bootlegger: Email + Facebook + Contest

Just got this email from Bootlegger – it caught my eye for two reasons.  First, it uses a Custom FBML tab that displays differently depending on whether or not the visitor is a fan. Second, I really like the way that the display images uses white spacing. Above: The Bootlegger Fan Page if you aren’t [...]

Posted by Melissa on 5th January 2010

Get out of debt by shopping at Chapters!

I’ve written about emails received as a Chapters Indigo customer before, but this one just struck me as funny: advice on how to get out of debt – starting with a book purchase (and several other books that would be relevant as well). On the email-marketing side of things, they’ve done great with the nice [...]

Posted by Melissa on 4th November 2009

I am an awful customer

I am an awful customer. I want and want and want and I have NO sympathy for your issues. You are getting paid to serve me. I am very open about service (or lack thereof) that I receive. Rogers has done more than well by me, Netfirms has been surprisingly available (although, they never did [...]

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