Posts tagged as "research"

Posted by Melissa on 16th April 2009
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US voters consuming more news sites, but less variety of opinion

While it’s no surprise that the Internet was a major player in the 2008 US election, I’m excited to receive a new Pew Internet & American Life study on the subject.
Here are the stats that caught my eye:

First time that more than half of the voting-age population used the internet to get involved in the [...]

Posted by admin on 13th November 2008
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New Data from Facebook Social Ads

BLAMJust got this little update from Facebook regarding 3 new report types for your Facebook Social Ad campaigns:

Hi,

We’ve been busy iterating on the Facebook Ads product to further improve your advertising experience on Facebook. One of the areas we’ve been working on specifically is the analytics and reports included in your Ad Manager.

We’re happy [...]

Posted by admin on 12th November 2008
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Groundswell in Review

Reviewed by Melissa Cheater, Academica Group Inc.
Authors: Charlene Li and Josh Bernoff

Groundswell is a must read if you are involved in marketing, sales or communications. I recommend this book for the advanced social media junkie as well as the beginner. Groundswell is a crash course in

the new communications technologies that are no longer [...]