Posts tagged as "casestudy"

Posted by Melissa on 17th June 2010
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More treatments of social media in email

Posted by Melissa on 17th June 2010
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Tim Horton’s – Like us on Facebook!

You would think that I have a passion for email, what with how often I drop examples from my inbox into this blog!
Here’s another one – nothing much to say, but I wanted to capture the treatment/push to Facebook in the bottom corner.  What do you think?

Posted by Melissa on 4th May 2010
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Display Different Content for Fans & Non-Fans on Facebook

Just noticed this today, the Bud Light Facebook Page is running a contest for fans of their page.  If you navigate to the UFC tab of the Bud Light Facebook Page, different content is shown to the user depending on whether they are already a fan or not.
Why care? Conversion is going to be much [...]

Posted by Melissa on 5th February 2010
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Toyota teams up with Digg to answer public questions

Just had this email pop through from Digg.com, asking me to submit my questions for the President of Toyota (in the wake of the potentially soon-to-be largest automobile recall in history).
Toyota has definitely opened itself up here, it will be interesting to see which questions is answers and how.  Here are some samples submitted so [...]

Posted by Melissa on 5th February 2010
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Facebook & LinkedIn show better results over time for sharing links

Our redesigned alumni newsletter was emailed out this past Tuesday evening. On Wednesday morning, we created 3 separate bit.ly links and used each on a different social network when promoting the online newsletter.
We posted status updates with the links on Twitter and Facebook, and started a discussion including the link on our LinkedIn alumni [...]