Archives for "February, 2009"

Posted by Melissa on 20th February 2009

hulu, alec baldwin, and canada misses out, again.

I’m happy and sad to be a Canadian social media nerd.  Our twitter accounts are “landlocked” to our computers (unless you have a smartphone), and now apparently we are missing out on the latest internet trend for adults – hulu.com.

According to the Wall Street Journal, and Hitwise, hulu.com is unique in that it’s original audience [...]

Posted by Melissa on 20th February 2009

easy.staples.ca – more corporate social

I always mean to  comment on social campaigns as I see them, and usually never end up doing so.
I received an email today about easy.staples.ca (connected to Staples/Business Depot).  Staples has developed a microsite based on their “easy button” campaign, and i’ve got some hope that it will be similar to myvault.scotiabank.ca – a fantastic [...]

Posted by admin on 20th February 2009

Google AdWords, SEM & a break from Facebook

Having just gotten back from seeing Liz Grey speak to the London IABC about search engine marketing, I’m going to review some of the amazing insight she brought into the room, and some personal thoughts.
Liz: Faculty at the Lawrence Kinlin School of Business, Fanshawe College.  Founder & instructor of Search Engine Marketing class. Previous work [...]

Posted by admin on 4th February 2009

Hiring: Jr. Social Media Consultant

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Academica Group Inc. is hiring  a new member for its digital marketing department.  This position will sit directly under myself and will be located here in the head office (London, Ontario).  The successful candidate will be working side by side with me – so I thought I would post the opportunity here with the [...]