Archives for "July, 2008"

Dr. Pamela Kiecher, Head of Research & Issue Analytics
Bill Royall, President, Royall & Company
Results of survey in field with students last weekend -ps. I like this presenter right from the pre-intro!
Royall & Company: roots in direct marketing (mail, non-profits); first college client was in 1989.
5 minutes in and no content yet.
The Wealth of Stealth – [...]

Dave Reske (NowSpeed Inc.)  & Jennifer Brady (uMass)
76% of advertisers use organic SEO and  71% use ppc advertising
85% of all internet sessions involve a search engine
Why is SEO/SEM vitally important to higher ed marketing?

Cost to generate one lead is averating $55 CPL in our industry (some paying $100 CPL)
This means to generate an average of [...]