Archives for "May, 2010"

Posted by Melissa on 6th May 2010
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Win the World: Air Canada Flash Contest

Received an email campaign from Air Canada today inviting me to “win the world” (aka 6 flights to my preferred destinations).  The campaign was stunning visually. Usability was a bit low – almost every field of the entry form was required, more than 15 fields.  Also, when it came time to “win the world” I [...]

Posted by Melissa on 4th May 2010
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Display Different Content for Fans & Non-Fans on Facebook

Just noticed this today, the Bud Light Facebook Page is running a contest for fans of their page.  If you navigate to the UFC tab of the Bud Light Facebook Page, different content is shown to the user depending on whether they are already a fan or not. Why care? Conversion is going to be [...]

Posted by Melissa on 3rd May 2010
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Zinio for iPhone, iPad and Desktop: Magazines giving it away for free?

Last year in an effort to dress a little more “together” and at the advice of my best dressed male friend, I subscribed to a few magazines.  14 months later, I ended many of the subscriptions because I just wasn’t reading them. The way Elle Canada has been using new media catches my attention repeatedly.  [...]

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