Archives for "September, 2009"
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Mobile Email Marketing: Best Practice Example
A recent email campaign by Chapters Indigo has the same little line of text you should see at the top of any HTML email – but instead of saying “Can’t see properly? Click here to view in your browser” it reads “Click here to read on a mobile device.” (The browser option is also available [...]
Your Marketing Budget is in my Recycling Bin
Dear Flyers, I sincerely tried to help you. I called your home base and told them I am on a contract with another provider and requested that they not address any campaigns to me unless of course they offer to pay out my current contract. Imagine my surprise at finding you in the mailbox today! [...]
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