Archives for "July, 2008"

Dr. Pamela Kiecher, Head of Research & Issue Analytics Bill Royall, President, Royall & Company Results of survey in field with students last weekend -ps. I like this presenter right from the pre-intro! Royall & Company: roots in direct marketing (mail, non-profits); first college client was in 1989. 5 minutes in and no content yet. [...]

Dave Reske (NowSpeed Inc.)  & Jennifer Brady (uMass) 76% of advertisers use organic SEO and  71% use ppc advertising 85% of all internet sessions involve a search engine Why is SEO/SEM vitally important to higher ed marketing? Cost to generate one lead is averating $55 CPL in our industry (some paying $100 CPL) This means [...]